Obviously, we can have different words. Personally, I think we ought to own the phrase "From the Small Boat Fleet". Implies high quality and low environmental impact. Also, the public has greater empathy for smaller operations as opposed to huge, and rightfully so. Still trying to get one little change in the roofline of the pilot house.
I think that it looks really good myself. I don't doubt that a package of fish with that on it would sell faster than one that didn't. The biggest trick is getting it there.