I've got a great idea...

[Once and Future]

...for an ad marketing wild caught salmon. This would be an ad where a brown bear would come across a farm raised salmon that fell off a truck or something. He would sniff it, realize it wasn't right, turn his nose up at it and walk off. Presumably then finding a wild caught salmon to feast on.

You heard it here first...

[Brother Dave]

It would be great if after he turns up his nose and before he walks away, he squats and takes a dump on it.